eSMART strengthens its presence in Romania. Behind Smart Home Systems Romania (reseller of eSMART products) is a dedicated and persevering team whose aim is to bring apartments to a high level of comfort and luxury, taking into account the immediate need for solutions to improve energy consumption. The idea is to combine sustainable living with the satisfaction of remote control needs, so that buildings become a magnet for all those who want a high-end apartment. eSMART technologies represent the fusion of active living, technology and energy awareness.
The team in Romania is made up of Camelia Bondici, responsible for managing marketing and relations with designers and architects, guiding them towards the use of eSMART products; Rares Pop (Head of Sales – Romania) and another colleague who handle sales and negotiations, not forgetting the “smooth” implementation of eSMART solutions, for which vrares2isites to building sites are carried out regularly.
In April 2023, they completed eSMART commissioning in northwest Romania’s first intelligent residential building project, the “Herculane Residence” in the city of Cluj-Napoca. “We’re very proud of this residential building because its realization required our teamwork and proved that our business model could be scaled up (designers, general contractor, developer, eSMART team).
As part of the “Herculane Residence” project, a great deal of added value was provided by David Thielman, who enabled us to deliver a professional way of commissioning a “Smart Home” project. Through our perseverance and dedication, we aim to satisfy people’s taste for top-of-the-range equipment,” says Rares Pop, Sales & Technical Manager.
Romanian “smart home” market – apartments, villas :
By 2022, the “smart home” market has been estimated at around 30 million euros. Growth is estimated at a minimum of 30% per year over the following 3 to 5 years.
A survey of 2,825 Romanians in 2022 showed the following trends:
60% of Romanians are already familiar with the “Smart Home” concept;
71% of Romanians intend to buy a smart device for their home in the next 6 to 12 months; they would focus on purchasing smart systems in the security and access category: video intercom, locking systems, flood and fire alarms.
Intelligent lighting and blinds top Romanians’ preferences, followed by air conditioning (underfloor heating and air conditioning) with intelligent thermostats, energy management and sound ;
66% of Romanians would turn to a specialized company to install a “Smart Home” system;
16% of Romanians would invest more than 1,500 euros in a complete Smart Home system.